Instagram manager will help you to prepare photo and video content for your account.
Photo-content: what to place
Photos – the main factor in the promotion in Instagram. Images must be creative, interesting, unique. The best option is a square one, in rare cases – a horizontal photograph is allowed. Vertical photos can not be used.
- Image aspect ratio: 1: 1;
- the size of a photo for a post: 1080 × 1080 pixels;
- profile photo size: 110 × 110 pixels;
- volume of text – no more than 20% of the picture;
- header – text up to 125 characters.
To make the photo content recognizable, you need to come up with a unique style. Process all photos on one filter or shoot photos in one style. To process photos, use Photoshop, VSCO, for iOS and Android applications Snapseed or Afterlight. As an option – to add the same elements in each image: a logo, labels of the same color and font, the advertised product. Good looking fonts Gotham Pro and Proxima. Neatly look pictures, on which the inscription is made in white and aligned in the middle of the bottom of the picture. The bottom of the image is better to be darkened, then the text will be easier to read.
When your own quality images are not enough, choose the ones suitable for free photoshots: Flickr, Visualhunt, Pexels, Unsplash, IM Free, Pixabay and others.
Video content: what to place
Video helps to unroll the page faster. In Instagram there is a format of short video messages. You can also create video collages. Video should “cling” from the first second. The user should understand the content of the movie when viewing without sound. It is desirable to duplicate the speech on the screen. When viewing horizontally, the text should be placed completely, with the vertical viewing – leaving the screen. Make the plot dynamic. Boring movie will not look. To process the video there are applications: Boomerang, Flipagram, Hyperlapse. To create cartoons – PowToon.
Technical requirements for video:
- aspect ratio of video: 1: 1;
- file format: .mp4;
- signature up to 125 characters in length;
- the minimum video length is 3 seconds;
- the maximum length of the video is 60 seconds.
With the help of a demo video, you should show the product, its advantages, methods of use. You can shoot an entertaining video with humor, if the theme of the page allows.
High virality is obtained video footage, shot in the form of a mini-series. They can talk about the life of the company or show short product creation cycles. Also of interest is mini-interviews with employees, video from events, speeches at conferences.
Create an account for your business, determine the purpose of promotion in Instagram, portrait and interests of the target audience.
Make a content plan. Include all types of posts in it, set the frequency, select hashtags. Think about topics of publications, ways to involve users.
Write in simple conversational language. Communicate with subscribers friendly, on an equal footing. Use emotions, avoid negativity.
Pay special attention to the pictures. Use square images of good quality. If you do not own, take it with free photos.
Create short video clips lasting from 3 to 60 seconds. Take off mini-series on one topic.